YouTube Monetization Update 2025 for AI Content Creators: The No Fakes Act Explained
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YouTube Monetization update 2025 for Ai content creators
The power of technology can unlock creativity and connection. As AI continues to evolve, we’re committed to ensuring it’s used responsibly, especially when it comes to protecting creators and viewers. That’s why we’re supporting the NO FAKES Act of 2025, introduced by Senator Chris Coons (D-DE) and Senator Marsha Blackburn (R-TN).
We’re proud to support this important legislation, which tackles the growing problem of harm associated with unauthorized digital replicas: AI-generated content simulating a person’s image or voice that can be used to mislead or misrepresent. The NO FAKES Act, alongside other legislative efforts we support like the TAKE IT DOWN Act, provides clear legal frameworks to address these issues and protect individuals’ rights.
Working together on the NO FAKES Act
We believe collaboration is essential, especially as we navigate the evolving world of AI, and we’ve worked closely with sponsors and our partners across the industry, including the Recording Industry Association of America (RIAA) and the Motion Picture Association (MPA), to push for a shared consensus on this legislation.
This builds upon our collaborative work over nearly two decades, as we’ve been at the forefront of developing tools and policies to protect creators’ content, starting with our Content ID system. We’re committed to applying this expertise to help tackle the challenges posed by AI-generated content, not just on YouTube, but everywhere online.
“For nearly two decades, YouTube has been at the forefront of handling rights management at scale, and we understand the importance of collaborating with partners to tackle these issues proactively. Now, we’re applying that expertise and dedication to partnership to ensure the responsible deployment of innovative AI tools. We thank Senators Coons and Blackburn, and Representatives Salazar and Dean, for their leadership on the NO FAKES Act, which is consistent with our ongoing efforts to protect creators and viewers, and reflects our commitment to shaping a future where AI is used responsibly.” – Leslie Miller, VP of Public Policy, YouTube.
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