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Understanding PPC Advertising: How It Differs from SEO
#PPC #Advertising #Differ #SEO
What is PPC Advertising, and How Does It Differ from SEO?
PPC (Pay-Per-Click) Advertising:
PPC is a paid digital marketing method where advertisers pay a fee each time their ad is clicked by a user.
It provides immediate visibility on search engines and websites.
Results are typically fast, and you can control ad placements and budgets.
Costs are incurred with each click, making it essential to manage budgets effectively.
SEO (Search Engine Optimization):
SEO is an organic digital marketing strategy that focuses on optimizing a website’s content and structure to improve its visibility in search engine results.
It doesn’t involve direct payment for clicks; instead, it relies on high-quality content, keywords, and other optimization techniques.
Results may take time to achieve, but once established, organic traffic can be sustainable and cost-effective.
SEO aims for higher rankings in organic (non-paid) search results.
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