Viraj Sheth Discusses Indian Influencers: Navigating AI vs Humans, Burnout, Jealousy, and Real Estate
#Viraj #Sheth #Indian #Influencers #Humans #Burnout #Jealousy #Real #Estate
What does it really take to sell ₹40 Cr worth of homes with just one video? Is influencer fame all glitz or a one-way ticket to burnout? And where does AI fit in? Viraj Sheth breaks it all down in this no BS conversation.
In this explosive episode, Ravi Kewalramani sits down with Viraj Sheth, Co-Founder of Monk Entertainment, to explore:
• How influencers are changing the way India buys real estate
• The psychology behind fame, burnout and jealousy in the creator economy
• AI avatars vs. real creators, who wins the attention war?
• Real estate collabs, billboard myths and choosing the right influencer
• What’s next for Indian creators: business or Bollywood?
This is a playbook for creators, developers and entrepreneurs navigating content, credibility and community in 2025.
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👇 Skip to your favorite section (Chapters below!)
00:00 Intro
01:14 How an Influencer Sold ₹40 Cr in Real Estate
02:30 Real Estate Content Through Ravi’s Lens
06:00 Case Studies: Influencer Marketing in Real Estate
10:20 Why Billboards Are Losing to Digital Media
14:40 Picking the Right Influencer for Your Property
19:50 Do Follower Counts Even Matter Today?
24:00 Hacking Instagram: Niche Content Strategy
28:00 Real-Life Meetups & Building Community
32:00 Can AI Replace Real Human Creators?
37:00 Using AI Avatars to Scale Creator Content
41:00 Copyright, AI & Content Theft Issues
48:00 Burnout, Jealousy & Creator Comparison Traps
54:00 Viraj’s Mental Health Advice: Post & Ghost
01:00:00 Ravi’s Journey: From Realtor to Creator
01:08:00 After Fame: Should Creators Pick Business?
01:14:00 Influencers Who Built Real Businesses
01:20:00 Sales & Communication Are Everything
01:25:00 Final Thoughts & Round Two Coming Soon
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GUEST: Viraj Sheth, Co-Founder, Monk Entertainment
Instagram: @viraj_sheth
LinkedIn: Viraj Sheth
Company: https://monk-e.in
HOST: Ravi Kewalramani, Partner, Straight Talk Media LLP & Straight Talk REA LLP
Instagram: @oracleofrealestate, @rk.ravikewalramani
YouTube: Ravi Kewalramani
Podcast: Leaders Roundtable
Recommend a Guest: https://forms.gle/hkXF5QqcjFS6Ri9Y8
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About Us:
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Established since 1988 we are 2nd generation Mumbai based real estate agents. We expertise in buying, selling, renting and investments of residential and commercial properties in Mumbai. We have more than 1,000,000 sq. ft. of commercial and residential properties in our portfolio. For any property related inquiries please contact us during regular business hours. We will be glad to assist you.
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