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“Enhance Traffic and Boost SEO through Conversion Rate Optimization with Oliver Kenyon”
#Conversion #Rate #Optimization #Improve #Traffic #SEO #Oliver #Kenyon
Oliver Kenyon gives a masterclass in conversion rate optimization or CRO. We wanted to challenge him to apply his CRO expertise onto affiliate marketing and see what can be done to improve affiliate sites.
Oliver is the founder of AffiliateFix forums and is now the co-founder of ConversionWise as well as the Conversion Rate Academy which is an excellent place to learn CRO best practices.
Time stamp
0:00 – Intro
1:05 – How Oliver stumbles into CRO
6:45 – First steps in CRO
11:24 – What do you need to do a good A/B Split Test
16:19 – How many affiliates actually do CRO
17:36 – SEO vs CRO
21:14 – Oliver’s take on affiliate marketing
21:57 – Does CRO and its relation with SEO?
24:00 – What the future looks like?: AI, communities and the importance of connection
26:08 – Heatmaps, CRO and automatization
28:56 – Could Oliver do without tools? The importance of knowledge, experience and context
32:00 – Prettier is not always better
33:42 – Last question: what do you see as the future of affiliate marketing as it intersects with business intelligence
35:17 – Final words and contact info
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