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Maria Cherniukh from ADXAD Discusses Traffic Strategies and Affiliate Marketing Optimization
#Maria #Cherniukh #ADXAD #Traffic #Strategies #Affiliate #Marketing #Optimization
In this episode of ” Champions of Performance Marketing” we talked with Maria Cherniukh, Head of Advertising at ADXAD.
Maria shares her journey in affiliate marketing, the unique traffic types offered by ADXAD, and how their team tackles challenges like fraud prevention and campaign optimization.
Learn the top strategies for leveraging media buying, targeting, and optimizing creatives for better results.
Key takeaways:
– Staying competitive in the affiliate marketing industry requires being unique and offering something special.
– ADXAD offers various types of traffic, including banners, pop-unders, and push, with a focus on mainstream and adult verticals.
– Good creatives and landing pages are essential for optimizing campaigns.
– Tracking is crucial for monitoring performance and optimizing campaigns.
– The biggest challenge in affiliate marketing is dealing with bot traffic and finding the right targeting and sources of traffic.
– The trends in affiliate marketing include the use of AI and the development of African geos.
– Constantly analyzing the market, competitors, and trends is important for success in affiliate marketing.
You can find more about ADxAD ad network and the traffic provided by them on https://adxad.com
And you can get in contact with Maria on Linkedin!
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Chapters
00:00 Introduction and Journey in Affiliate Marketing
02:00 Challenges in the Performance Marketing Industry
07:08 Optimizing Campaigns: Tips and Techniques
14:05 The Importance of Tracking and Ensuring Traffic Integrity
18:26 Trends in Affiliate Marketing: AI and African Geos
26:05 Advice for Those Starting in Affiliate Marketing
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