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GTM Engineering Insights: A Comparison of Clay.com, Make.com, n8n, CRMs, and Scalable Solutions
#GTM #Engineering #secrets #Clay.com #Make.com #n8n #CRMs #scalable #systems
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Joe Rhew is Clay Bootcamp student #2, a technical GTM Engineer who has led ops at Uber, and is now founder of The Workflow Company (https://www.wfco.co). Instead of chasing cash, he’s chasing his curiosity, and dropping wisdom bombs; in this conversation we hope you’ll learn more about the technical GTM Engineer’s toolbox, consisting of both mental models and actual tools.
Join Nathan Lippi and Joe as they break down the future of go‑to‑market (GTM) strategies in a deep dive into GTM engineering. They explore how applying core engineering principles-such as modularity, abstraction, and system design-to sales and marketing transforms outbound efforts from quick fixes to scalable, maintainable systems. In this session, Joe discusses his shift from tactical outbound to a strategic, systems-based approach, debates what it really means to be a “GTM Engineer” versus a “lead gen bro,” and walks through a live technical GTM Engineering demo in Clay. Watch as he compares workflow tools like Make.com and n8n, and learn why an engineering mindset is essential for building reliable systems and automated processes.
Chapters:
0:00 – Intro
Kick off with a quick introduction and overview of the episode’s themes.
2:15 – Workflow Company Overview & GTM Engineering Fundamentals
Joe explains his company’s focus on AI-enriched GTM strategies and the shift from tactical outbound to strategic, systems‑based approaches.
4:51 – Long term games
Discussion on why building robust systems based on long‑term values matters more than chasing short-term gains.
7:57 – The GTM Engineering mindset
Joe shares his diverse career journey and the importance of combining technical expertise with sales and marketing know‑how.
11:16 – The anti lead gen bro
A lively debate on what it means to be a “GTM Engineer” versus traditional lead generation tactics.
16:22 – Defining GTM Engineering: Tools, Trade-Offs & Strategy
Exploration of the many facets of GTM engineering-beyond just using tools like Clay-and the importance of strategic trade-offs.
21:16 – Applying Software Engineering Principles to Sales & Marketing
How core engineering concepts such as modularity, abstraction, and DRY principles can create scalable outbound systems.
23:50 – Engineering-Friendly Tools for Automation
A look at why engineering-minded tools (e.g., Clay, Make.com, AirOps, n8n) are critical for building flexible and reliable systems.
30:23 – Demo: Building a Modular Workflow in Clay
Joe walks through a practical example-creating a reusable “Clean Full Name” function-to illustrate the power of modular design.
47:06 – Closing: Balancing Rapid Experimentation with Long-Term Reliability
Final reflections on how an engineering mindset leads to sustainable, scalable GTM strategies and why learning from real-world trade-offs is key.
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