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Case Study: McKinsey’s Generative AI Platform
#Case #Study #McKinseys #GenAI #Platform
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The development of Lilli began as a small-scale experiment with a team of just four people. McKinsey adopted an iterative and user-centric approach, conducting ethnographic research to identify and address specific consultant needs. The focus remained on four key domains: enabling high-performing teams, developing clients with AI-augmented strategies, delivering distinctive client service, and maintaining high-quality communications post-engagement.
McKinsey ensured that every feature developed was tied directly to solving a user problem, keeping the user experience central to the process. Integration with McKinsey’s culture was also prioritized, as leaders encouraged Lilli’s adoption through role modeling and consistent usage in team meetings, asking, “Have you asked Lilli?” These efforts were complemented by structured training programs, user groups, and iterative feedback loops to refine the platform continuously.
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