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The Impact of AI on Influencer Decision-Making: What’s Trending?
#AIs #Influence #Influencer #DecisionMaking #Whats
Investments in influencer marketing are skyrocketing, but how do brands know if they’re choosing the right promotional partners? A new article in The New York Times points to the use of AI tools to grade social media influencers on the brand-friendliness of their content. Robert Rose sees this as a sign that developing a framework and measurement strategy for influencer programs will be a meaningful challenge for brands in the months ahead.
📣So what do you think? Are you using AI to vet influencers you want to engage? What criteria do you look for? Let us know in the comments.
👀 Related: What Every B2B Brand Should Know About Influencer Marketing (Pricing Included)
What Every B2B Brand Should Know About Influencer Marketing (Pricing Included)
⭐️Sources: https://influencermarketinghub.com/influencer-marketing-benchmark-report/#toc-0
https://www.nytimes.com/2024/08/12/business/media/influencers-politics-ai-analysis.html
https://www.cnn.com/2024/08/06/tech/musk-x-sues-garm-advertising-boycott/index.html
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