The Impact of AI on the Future of Search Marketing | Al Sefati
#Future #Search #Marketing #Sefati
Live on 6/26/2025 at 10 AM PST / 1 PM EST 🎥 – Al Sefati will be on the Ecommerce Revamped Podcast and we will be talking about AI and the Future of Search Marketing. Watch us LIVE or catch the replay on the Miva YouTube Channel: https://www.youtube.com/mivamerchant
More exclusive tips and tricks at the Ecommerce Revamped YouTube Channel: https://tinyurl.com/Podcast-Subscribe
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Al Sefati talks about AI and the Future of Search Marketing.
Is Your Ecommerce Site Built for Success? Free Download: https://www.miva.com/podcast
In this episode of Ecommerce Revamped, we dive deep into the evolving world of SEO and search marketing with Al Sefati, founder of Clarity Digital and an industry veteran with over two decades of experience in digital marketing. The discussion focuses on how artificial intelligence is fundamentally transforming search behavior, optimization strategies, and the platforms consumers use to discover products and services. Al explains how platforms like ChatGPT, Gemini, and Perplexity are rapidly becoming preferred search tools, especially in top-of-funnel discovery. He unpacks the limitations of traditional SEO, highlighting how AI understands user intent and content quality in a way that traditional search engines never could. Al offers key insights for e-commerce sellers looking to future-proof their marketing strategies and visibility in AI-driven environments. #AlSefati #claritydigitalagency #Miva
Ecommerce Revamped Channel Subscribe: https://tinyurl.com/Podcast-Subscribe
About Al Sefati – https://www.claritydigital.agency
Al Sefati is a seasoned digital strategist specializing in enterprise SEO, OmniChannel marketing, and AI integration. As CEO of Clarity Digital, he helps B2B, SaaS, and eCommerce brands scale smarter, blending data, strategy, and technology into real-world growth. At Clarity Digital Agency, diversity is at our core. We bring together a team of unique voices, backgrounds, and perspectives to fuel creativity and innovation. This approach allows us to deliver tailored solutions that truly resonate with your audience. Partner with us to transform your vision into impactful results.
00:00 Intro
01:15 Why AI is disrupting traditional SEO
03:40 ChatGPT vs Google: Which is better for discovery?
06:20 AI hallucinations and reliability in search
08:15 Perplexity as an underrated AI search engine
10:30 Are backlinks still necessary in 2025?
13:45 Understanding digital density and LLM context
16:00 How to train AI to recognize your business
18:50 Tools Al recommends (Jasper, Julius.ai, SEMrush)
22:00 The power of prompt engineering for SEO
25:15 How e-commerce sites should write PDP content
28:10 How AI learns from user interaction
30:20 What small brands can do to stand out
32:40 Using platform-native AI features to your advantage
35:00 Scan My Photos success story with AI and personalization
38:25 Embracing emerging technology and real customer engagement
41:30 ScanMyPhotos services and AI-powered innovation
44:00 Closing thoughts: AI isn’t going away—lean in now
About Miva – https://www.miva.com?utm_source=ER_Podcast
Miva is a leading enterprise e-commerce platform designed for businesses that need scalability, flexibility, and built-in features without relying on third-party plugins. It supports high-SKU catalogs, B2B and B2C e-commerce, and multi-channel selling, making it the ideal solution for growing brands. With advanced customization, seamless integrations, and powerful automation, Miva gives businesses full control of their e-commerce experience. From complex product catalogs to personalized customer journeys, Miva ensures performance, efficiency, and growth without the limitations of traditional platforms. For over 25 years, Miva has helped businesses migrate, scale, and optimize their online stores with industry-leading tools, expert support, and high-converting e-commerce solutions. Whether you’re looking to switch from Shopify Plus, BigCommerce, or Amazon dependency, Miva provides the technology to drive long-term success.
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Why Merchants Should Choose Miva for E-commerce Success | Rick Wilson
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