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Accenture Empowers Retailer to Optimize Media Spending Using AI #AI #AITransformations #Accenture #Retail
#Accenture #helps #retailer #optimize #media #spend #aitransformations #accenture #retail
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Accenture partnered with a major retailer to build an AI-powered solution that radically improved how they measure and optimize media spend. First, they automated data collection using Accenture’s AIP+ platform, cutting processing time by 80%. Then, they upgraded the measurement model with machine learning, replacing manual hypotheses with AI-driven insights that revealed how media channels interact to drive sales. The new system delivers insights monthly instead of annually, reducing lag from five months to five weeks. As a result, the retailer unlocked $300 million in media value—without increasing spend.
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